User research had shown that visitors to the site were unable to access basic information easily so this was made a primary objective. “Then we found that when people have visiting information they want to know more,” says Patel, who’s team established three user-focused principals…
Snapchat is set to expand its multimedia offering with its new ‘Discovery’ feature which will see brands share music and video content to the app’s prominently youthful userbase. The app, which claims 100 million monthly users globally, is today (Tuesday 27 January) expected to announce its…
Intel has unveiled its first ever proprietary font which will be used across all script systems, media and devices as an extension of its brand.
The AA, the Post Office and Boots have been named the top three most trusted brands in the UK, according to BrandAsset Valuator (BAV). The brands were quickly followed by Google, Johnson’s Baby, Fairy, RAC, Marks & Spencer, Dulux, and Kellogg’s Corn Flakes. The list,…
…4.8 billion people out of 7 billion on the planet have a mobile phone. Only 4.2 billion have a toothbrush
http://webneel.com/35-creative-and-beautiful-branding-identity-design-examples A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic,…
Brands should nowadays give themselves permission to be more surprising, to flirt with their customers, to listen to what they have to say and to cater to their desires. A modern brand should take leaps of faith, abandon self-obsessions and embrace risk. Conversely, by not…
http://www.nytimes.com/2012/04/24/opinion/brooks-the-creative-monopoly.html?smid=tw-share&_r=1& As a young man, Peter Thiel competed to get into Stanford. Then he competed to get into Stanford Law School. Then he competed to become a clerk for a federal judge. Thiel won all those competitions. But then he competed to get a Supreme…
According to research conducted amongst 2,000 marketing students across Europe, the days of the specialist social media and digital marketing agency are numbered. Over 80% of our industry’s up and coming talent reckon that these standalone agencies will disappear within the next 10 years, as…
One Stop Arts Reviewer: Caitlin McDonald Rating: Top of the Class: The Other School at St James Theatre Thoughtful, boisterous and poignant, The Other School is an enjoyable collaboration between National Youth Music Theatre, Dougal Irvine and Dominic Marsh at the St James Theatre. I…
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