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Snapchat primed to offer brands video and music ads with impending launch of ‘Discovery’ feature

Snapchat primed to offer brands video and music ads with impending launch of ‘Discovery’ feature

Snapchat is set to expand its multimedia offering with its new ‘Discovery’ feature which will see brands share music and video content to the app’s prominently youthful userbase. The app, which claims 100 million monthly users globally, is today (Tuesday 27 January) expected to announce its…

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Intel aims to invigorate brand with proprietary font

Intel has unveiled its first ever proprietary font which will be used across all script systems, media and devices as an extension of its brand.

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The AA named most trusted brand in the UK

The AA named most trusted brand in the UK

The AA, the Post Office and Boots have been named the top three most trusted brands in the UK, according to BrandAsset Valuator (BAV). The brands were quickly followed by Google, Johnson’s Baby, Fairy, RAC, Marks & Spencer, Dulux, and Kellogg’s Corn Flakes. The list,…

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The Playful, Adaptive Brand

The Playful, Adaptive Brand

Brands should nowadays give themselves permission to be more surprising, to flirt with their customers, to listen to what they have to say and to cater to their desires. A modern brand should take leaps of faith, abandon self-obsessions and embrace risk. Conversely, by not…

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The Creative Monopoly

The Creative Monopoly

http://www.nytimes.com/2012/04/24/opinion/brooks-the-creative-monopoly.html?smid=tw-share&_r=1& As a young man, Peter Thiel competed to get into Stanford. Then he competed to get into Stanford Law School. Then he competed to become a clerk for a federal judge. Thiel won all those competitions. But then he competed to get a Supreme…

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What does the future hold for social and digital agencies?

What does the future hold for social and digital agencies?

According to research conducted amongst 2,000 marketing students across Europe, the days of the specialist social media and digital marketing agency are numbered. Over 80% of our industry’s up and coming talent reckon that these standalone agencies will disappear within the next 10 years, as…

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The Other School – Review

The Other School – Review

One Stop Arts Reviewer: Caitlin McDonald Rating: Top of the Class: The Other School at St James Theatre Thoughtful, boisterous and poignant, The Other School is an enjoyable collaboration between National Youth Music Theatre, Dougal Irvine and Dominic Marsh at the St James Theatre. I…

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