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How the Natural History Museum’s new website was designed

How the Natural History Museum’s new website was designed

User research had shown that visitors to the site were unable to access basic information easily so this was made a primary objective. “Then we found that when people have visiting information they want to know more,” says Patel, who’s team established three user-focused principals…

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I didn’t know…

I didn’t know…

…4.8 billion people out of 7 billion on the planet have a mobile phone. Only 4.2 billion have a toothbrush

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